5.  Business Overview

There is an advantage to use a simple and direct trade name so that people can easily remember. This is especially true in the global market where customer from anywhere in the world is able to recognize the name. Although “ZiWatch” in one word has no particular meaning, people can somehow associate it to watches business by the look of the name.  It is also easy to pronounce, and the prefix “Zi” is now a very popular name in the Cyber-world, such as ZiNet, ZiTec and ZiWorld etc. Therefore “ZiWatch” is a very suitable name for an online watch shop selling trendy watches.

ZiWatches mainly deal with the trading of fashionable watches to the global market. It is a sole proprietorship operation located at 6/F, 33 Hoi Wan Street, Quarry Bay, Hong Kong. It aims to become a profitable online watch shop with persistent sales growth for at least 30-50% annually in the first three years.