6.  Products/ Services Offered (a)

ZiWatches trade the medium to low priced trendy watches internationally. At the set up stage, the core brand of this shop is the basic range by Swatch. It mainly carries a wide range of Swatch watches from the price of US$50 onwards.

Swatch watches were able to maintain the high-quality standards associated with Swiss brands, but at a retail price competitive with Asian manufacturers. Its strategy is to use extremely low cost to produce quartz movements that were often built into the back of the plastic watch case to save money. The design was also improved to an accurate quartz analog product that required only 51 parts, compared to the typical 90 to 150 parts found in conventional watches. This not only dramatically cut production costs and allows automated assembly, but also enhanced performance reliability.