6.  Products/ Services Offered (c)

At Swatch design labs in Milan and New York, an ever-changing cadre of graphic artists, architects and industrial designers from a wide range of countries create about 140 different styles annually. Collections introduced twice a year address five basic Swatch lines: formal, active sports, casual leisure, fashion and art. Each model is part of a collection, and each has its own name. The company never uses one-off designs for a single watch, but develops seasonal lines around theme concepts to gain greater promotional and sales presence. In every category, Swatch claims to stand for "provocation and unlimited imagination." The exceptional models- Specials and Limited Editions- became a must for any collection. Besides the Swatch watches design, the packaging along with each series is also very unique and attractive, making it a desirable gift to friend.

Followed by Swatch watches, collection from other brands with definite fashion statements will be added at the expansion stage, such as Citizen Spoon Watch, Casio G-shock, Xemex, Nomos and Ikepod etc. It can create an image that ZiWatches is a cyberstore that carries stylist watches and accessories exclusively.

Other than selling products, equal effort will be spent on value-added services, a membership based ‘Swatch’ interest group will be set up to attract Swatch collectors to the site. Other services may include sending periodical newsletter to its members with news of new products and discounts, running an auction site, and running a discussion forum where members can post threads, voice their opinions or seeking advice. This is a kind of soft-selling method because it was proved by previous experience that if customers satisfy your services, they would repeatedly order or recommend others to buy from you or even spread their word on other message board on the Internet. Moreover, this is a means of generating self-perpetuating traffic because people will be drawn to your site again and again even if they do not have any intention to buy anything at that moment. Hopefully they will eventually buy something from the site. Running a forum or interest group will also help sales in the long run as it shows potential customers that you are passionately interested in what you sell.